Electrolytes, Drinks & Hydration

Riding for a couple of hours doesn't make you an 'elite athlete' which is what was stated in the program. But I do agree that there is a middle ground that should be analysed.
I also think that we should, being generally intelligent folk, look up the citations and look at the studies ourselves, not taking the BBC babble as the gospel truth.

Nothing was said about being an elite athlete. There are certainly non-elite athletes that train as long and hard as the elites do (they're just not as gifted genetically) and have to manage other careers. There's also more to sports products than simply hydration options.