Evans Cycles

Is the restriction new? cause I'm pretty sure I sold computers, shoes, pedals, etc. under the Ride2Work scheme for the last two years (and the other staffs did).
No idea. I took it straight from the website. It is probably worth my while going into the shop and playing dumb and arguing them down if the restrictions come up.

£190 worth of lube? You can't beat nice lube.
Given that you're not allowed to buy an inner tube, lube is probably off the list. Lube should always be an option.