London 2012 Olympics

Britain flooded with 'brand police' to protect sponsors
Olympic security is in disarray, but organisers are taking no chances with corporate deals...

Hundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors' multimillion-pound marketing deals, in a highly organised mission that contrasts with the scramble to find enough staff to secure Olympic sites.

Almost 300 enforcement officers will be seen across the country checking firms to ensure they are not staging "ambush marketing" or illegally associating themselves with the Games at the expense of official sponsors such as Adidas, McDonald's, Coca-Cola and BP.

Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including "gold", "silver" and "bronze", "summer", "sponsors" and "London", if they give the impression of a formal connection to the Olympics. See examples of banned and allowed advertising below.

http://www.independent.co.uk/news/uk/home-news/britain-flooded-with-brand-police-to-protect-sponsors-7945436.html