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@H-Bomb
Putting aside it's origins, imagine if someone can up with this idea now.
"Let's take a flame, from greece, in a plane, to the country the games are taking place, and run it around the country for weeks, at great expense, and then finally light a beacon in the stadium". It's just ridiculous.
It's a huge waste of money, causes disruption in the areas it's in, and I fail to see what it achieves, that just lighting the flame in the stadium doesn't.
Sure, you could argue it gets people around the country interested in the games, so maybe you could argue it's a marketing ploy, but in this day and age I don't think that's the most effective way to achieve that.