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@Dammit
Who is Commercial Reggie?
Anyway, I kind of accept what you are saying, but I think things such as the HHSB (see Tynans Argon 18 for a good example) were very much a product of the great 2007 era.
Repurposing an old track bike as a beater because it was a) cheap and b) had less to go wrong came before that, and gave rise to the HHSB's when (dare I say it) the proto-Hipsters latched on to it and it became a trend.