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@Dammit
I think its much more relevant when you have to use the same suspension layout and so forth- a saloon car with push-rod suspension is not something I have personally ever seen for sale from Vauxhall, for example.
That is of course for cars that are wearing the same shell as a rep-mobile.
DTM cars are so exaggerated that they look like cartoon versions of the saloon car upon which they are based, so you could argue that no one would expect to find standard bits underneath I suppose.
Still- "win on Sunday, sell on Monday" works better when you can point out that the car you saw Jan Lammers killing it at Brands in is broadly the same as the one on the forecourt outside the dealership.
Of course, if you know about the "TWR Head" on the Volvo 5 cylinder engines then that becomes a bit of a piss-take, but there you go.