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@gbj_tester
Usually such prices would be FOB Taichung. Shipping to Hull would add about the same again according to http://www.globalshippingcosts.com/ Then add a couple of quid to move from Hull to PX HQ, and £20 to ship to you since they include delivery in prices, and before PX staff & premises have been paid for you're up to £50.
These economics are not special to PX, if you want to sell (i.e. design, market, ship, and provide warranty support) something Chinese for £100, it needs to cost £5-£10 FOB or you'll soon be out of business.