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@Rik_Van_Looy
Putting the hiphop into HHSB - they've gone from "sitting out on the step" to hiring accountants.
I think the next step is to become overly concerned about your reputation and how you compare to rivals (this is the violent stage in the evolution - starts with a shove and ends with a shovel etc - perhaps a steel vs. aluminium war with dodici) and then in the end they'll sell to Trek and noone will care anymore.