• They're putting money behind cycle culture and are trying to partner with lots of grass roots cycling events (or are creating rides such as this themselves).

    They contacted me as they are a major sponsor of the London Open (bike polo tournament) and asked if I could reach out to some London cyclists that might want to be part of their ride.

    Let me know if you have any questions/thoughts that I can pass on, it's all part of their Tour promotion at LMNH too (I think).

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