What is a hipster? Look at this fucking hipster...

Little bit judgemental there Oliver?

Sounds like "back in my day we had proper music" that every generation suffers from (me included).

Surely catchy is subjective, and your opinion is no more valid than that of anyone else.

Dead wrong. How many musicians of tomorrow will be buying the [strike]shit[/strike] sheet music to the overwhelming majority of the wank produced today?