Epic fail

Speaking of Create, I hadn't noticed that Urban Outfitters had started selling them, i guess they know their market

Spearheading the fixed wheel phenomena, London-based CREATE engineer smart, fashion-forward bikes at prices that won’t yank your chain. Available in a variety of stand-out colours, all CREATE Bikes feature a flip-flop rear hub so you can switch back to freewheel if Fixie riding isn't your thing.

Some assembly is required (attaching of pedals, front wheel, handlebars and seat).