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@The_Seldom_Killer
Free doesn't mean anything other than it suggests that there's no value to it and no one wants something of no value.
You're better off manufacturing a scenario where you've been asked to contact them about cycling provision in the workplace and go from there. Usually this means you approach one of the employees who cycles to work and get them to fill out a request card to approach the employer about improving facilities etc. It helps a lot if there's more than one cycling employee so they can be the one that "did something", ticking the first status box.
Once you get one on board you market them as a success story and other companies will begin to follow.
What you really need is incentives to companies to provide facilities rather than incentives for cyclists. Also, health checks and GPS probably aren't going to be motivators. People don't generally want to know the exact state of their health unless it's of serious or professional concern. GPS doesn't help if you already know the way to get to work.
An idea is to give the stuff to the cyclists anyway. Find a location near a knot of employers with some commuting cyclists, set up a free for all Dr Bike, cycling promotion stall, feed the nodders, lead some rides. Do it on a regular basis, get talking to the customers and build up a picture. You then get to approach the employer and say you've noticed they have some cycle commuters with a bunch more who are interested and offer to facilitate.