Lance Armstrong... greatest doper there was or ever will be

Again, this seems like pure assumption based on a mythical scenario perpetrated by some sections of the press (and of course, Armstrong supporters).

If/when the case(s) go to court and result directly in a reduction of sponsorship within the sport, along with loss of media coverage, I will (un)happily stand up and say you were correct. However, it's not a prediction that I believe will be realised.

It wasn't really a prediction, more a danger of the fallout. While cycling fans might be well aware of Lance's doping, the wider public are not, and certainly not at the institutionalised level it was at. But Uber is right: cycling needs to expose what has happened and eliminate those involved, although my feeling is it will be a painful process.

And say what you like about the 'cheapness' of cycling sponsorship, HTC-Highroad were a successful and high profile team, and yet they a) lost their sponsor and b) couldn't find another. This will just make the process harder, and that will knock on to the pros themselves: harder to get a contract, and less money when you do.

At the end of the day I hope you're all right and this will not affect the sport adversely, or something it will quickly recover from. My instinct is it won't.

And from a UK perspective, and all the work done by the track team and Sky to attract new fans, I think this will just re-affirm what many already thought and so they will just turn away again.