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@gbj_tester
Audiences - everybody except the rabid Livestrong fanboys takes it as read that LA and many of his peers doped, so no change.
Sponsors - as far as I know, cycling is cheap to sponsor compared with other sports, for a given level of exposure. Presumably part of this discount is a market pricing of the negative consequence of being associated with doping. Again,no real change results from formal proceedings being issued against LA and his coterie, since a guilty verdict is already heavily discounted in the market.