Lance Armstrong... greatest doper there was or ever will be

They should've spent some more on web devs to put a site there...

maybe it is costing them that much to make .livestrong a top level domain.

My point was it's devoid of content..

Smiff is bang on the money- and they only announced it yesterday, so it won't go live until (minimum) end of Q1 next year.

Prepare youself for:

www.cleanestathleteever.livestrong
www.nevertestedpositive.livestrong
www.7tours.livestrong

etc etc