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@Chalfie
http://www.umbc.edu/economics/wpapers/wp_11_130.pdf
We examine the relationship between attendance, uncertainty of outcome, and team
quality in the National Hockey League. Based on results from a reduced form model of
attendance at 6054 regular season NHL games from 2005/06 to 2009/10, we find evidence that
attendance increases when fans expect the home team to win by a large margin. Attendance
increases for home team underdogs, but the extent of that boost declines as the underdog status
worsens. An asymmetric relationship exists between expected game outcomes and attendance,
suggesting the need for an expanded definition of the Uncertainty of Outcome Hypothesis.