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@winter
It's different to a die-in. It was organised on the spur of the moment and provided not only a quotable event for the press but an event that people not used to activism felt comfortable to take part in. It might have seemed silly to some but it's something that people have heard about and still remember. Although I was involved in this event I still think it was really important in this story gaining traction and was still being quoted a couple of weeks afterwards.
Like every action or campaign, things aren't just in isolation but part of a larger picture which produces change. This was one thing, the training of AL's PR guy another part, a campaign to boycott Addison Lee was run here. Also like every action or campaign that seeks to increase the public's awareness of a situation sometimes the presentation isn't to everybody's taste as it's often intended to be talked about.
Between 200 and 300 people turned up for the event which was covered in the local and national press but maybe more telling was that the AL directors commented afterwards that they were pretty staggered by the response of cyclists at that event. It's very easy for Griffin to claim it's just 'people on the Internet' but taking something to him has a much deeper effect.
You don't have to like the way the event was put together but it was a real success and one I'm very proud of being part of. The people that attended really do care about these issues and we had our chance to take it directly to AL.