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@kboy
Talking about improvements is all well and good, certainly the first step. However, as long as it's just talk with no action, it's worth nil, at least to me.
You were talking to the media head, it's his job to say they're working on bettering themselves, be it green thinking, pondering electric vehicles, getting cycle training, planting trees to save the earth or learning how to drive sensibly in London.
It takes a split second to ruin your brand like mr Griffin has. It will take a long time to restore it. Even longer to better it.
Don't get me wrong, talking about improvements is the first step, but they have to act as well.