Affiliate Retailers - They earn LFGSS money when you use them

Fallacious at best, try harder.

I'm not claiming they are manufactured in Britain but once the brand has established that is the idea. Of course initially parts will be sourced from abroad doesn't make any sense not too, however it is indeed a British business, they are not catalog frames, they were designed, are built and the company is run from the UK with British employees. Hence, 'support British business'.