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@JonoMarshall
The International Olympic Committee decided in 1989 to eliminate demonstration sports from Olympics Games after 1992. An exception was made in 2008, when the Beijing Organizing Committee received permission to organize a wushu tournament. It's very hard to be part of the Olympics in any what so ever to be honest. The best shot for bike polo exposure/promotion currently would likely be some sort of community/cultural angle.
I'm not sure about other cycle-related sports, someone should probably look into it.