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@skydancer
On further reflection about this and thinking from the road danger reduction angle (http://www.lfgss.com/thread62209.html) the timing of ride, just before the election really focussed and coalesced the campaigning groups forcing the mayoral candidates to recognise that the election could be swayed by such a huge lobby prepared to ride in the rain en mass over the issue (as evidenced by the recent bbc report on the hustings: http://www.bbc.co.uk/news/uk-england-london-17902307). So this generated some last minute promises as well as Boris' strange rant about brown calves and dreadlocks.
In terms of general promotion of cycling as a normal activity anyone can do. Perhaps this was less effective than Skyride which has much more of a populist appeal (due to Sky mass reach). I think the big ride demographic was largely the already converted though the main point wasn't promotion of cycling but raising the issue of safety, (which is almost the opposite of promotion)
All that said. and despite having some reservations about the 'go Dutch theme, Zebs is right about recognising the effort and dedication of campaigners to get all those people out on a rainy Saturday. Well done!