Aside from the request to boycott, I also suggest making it visible.
As in... every cyclist should go and rate their iPhone/Android/Windows Phone apps 1-star with messages telling them why:
iPhone: http://itunes.apple.com/gb/app/addison-lee/id365882551?mt=8
Android: https://play.google.com/store/apps/details?id=com.haulmont.shamrock.android
Windows Phone: http://www.windowsphone.com/en-GB/apps/a79c8037-ca9c-4c9d-ba53-e8ddda0695e5
With the number of reviews they have, LFGSS alone should be able to destroy their app ratings.
@Velocio started
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Aside from the request to boycott, I also suggest making it visible.
As in... every cyclist should go and rate their iPhone/Android/Windows Phone apps 1-star with messages telling them why:
iPhone: http://itunes.apple.com/gb/app/addison-lee/id365882551?mt=8
Android: https://play.google.com/store/apps/details?id=com.haulmont.shamrock.android
Windows Phone: http://www.windowsphone.com/en-GB/apps/a79c8037-ca9c-4c9d-ba53-e8ddda0695e5
With the number of reviews they have, LFGSS alone should be able to destroy their app ratings.