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@StandardPractice
Also, the prices aren't all that ridiculous it seems to me, given that it is a 'luxury lifestyle brand' (cringe). If you're judging the prices against Endura then your logic is fucked. Even Assos, another higher-end brand, does something entirely different. As far as I can tell no one else offers what Rapha do, i.e. high spec in both performance and aesthetics.
Fuckin' hell, listen to me... blah blah blah. This is such an ongoing thing. People hate the pricing bitterly but utterly cream themselves over the products/image. I wonder how many Rapha disciples are also habitual crywankers?!