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@deadjoe
I'm not trying to be a dick here but it will sound that way but I wanted to talk shit on a shit product so I did, I don't think you need to hold a product to diss it when the marketing is total BS.
My stand against Levi's throwing their money around didn't need to be expressed explicitly, I think for regular readers it was fairly obvious what I was doing because they have knowledge of stuff I've written in the past and know that I don't take stuff seriously, at all, ever.
And on an earlier point, my opinion does count for brands because I have a sizeable following, just as the opinion of this forum counts, you guys can pretty much make or break a product's reputation in a single thread because of the strength of your google rankings.