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@Stonehedge
The key difference between Addison Lee and Ryanair is as follows.
Ryanair corner the low cost airline market to a point that the majority of their customers despise them yet don't have many choices but to fly with them. To be fair to Ryanair, customer satisfaction has improved a lot recently with more flights leaving on time.
Addison Lee is just another minicab company. People have a choice not to use them. There are other similarly priced and cheaper firms out there.