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@bothwell
The point they're trying to make is that the big blue bits on the road say "come, little cyclists, come, and ride along me, I will make you safe. Look! You can get to the front of the queue! Aren't I beguiling" whereas the poster says the opposite.
What are most cyclists are going to pay the most attention to? The large, attractive, ubiquitous blue bits that all the other cyclists are already using, or the occasional grubby billboard that doesn't make contextual sense?