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@rpm
I think the whole program probably needs rebranding to reflect modern needs.
There seems to be a lot of money invested in marketing, media, administration and new initiatives, but not enough in coaching, clubs and facilities.
The skyride and recreation programs are aimed at adults, but there has been an unnecessary (in my opinion) distinction which alienates those wishing to enter into the club and competition structure. The link between recreational cycling and entry level competition for adults is a huge void and currently relies on the goodwill of clubs and certain facilities.