London 2012 Olympics

I really wanted to bring the flag in and the graphic, but I wanted to dismantle it, and I wanted to make it slightly more delicate. I wanted to make it more, have more texture to it and then sort of bring it all together and to really wrap the body in a 360. So I definitely started there, but I didn't want to be obvious about it and I wanted to make the team look, quite understated actually but still in a very graphic and bold way.

Right.

Beeb