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@cliveo
I think, with the utmost respect, that you have missed my point.
Jeremy Clarkson and his hate-filled followers don't give a toss if a hundred cyclists are killed each week so long as they can drive their fuel guzzling penis substitutes at fast speeds. If we explain to them that cycle safety will free the roads up for their expression of inadequacy, they may well back off and allow politicians to support cycle safety.
Then, hopefully they will find themselves having to drive properly.
We need to sell to them and not to the already converted cyclists.
This worked with congestion charge. The BMW boys accepted it as it was taking poor people off the road for £5 a day. When it went up to £12, they jumped into their Addison Lees.