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@cliveo
The people who really need cycling to be safer are not, so much, those of us who cycle today but those who do not cycle.
They need cycling to be safer because the perception of cycling safety is possibly (certainly in my experience anecdotally) the prime reason why more people who cycled as kids don't cycle now and the reason why those people won't let their kids cycle.
Everyone, cyclists and non cyclists, needs more people on bikes. Our cities, and particularly London, cannot cope without more cyclists. Cycling takes people off over crowded public transport; cycling gets people out of cars either into less crowded public transport or, ideally, onto bikes. Cycling means that necessary traffic can flow more easily. Cycling improves general health and reduces the burden on the state of health care. Mass cycling promotes healthy living generally.
If cycle safety was sold as something that benefits everyone rather that simply the Lycra Louts of popular myth, the cycle safety campaign might gain more traction.