How to encourage more women to cycle?

This.
the CTC and LCC, with their vehicular cycling mantra, have for decades been pushing a subconscious message that cycling is for experts, in special clothes, mixing it with danger. And it's a particularly male message. Or at least one more appealing to males.
What do you mean by LCC have a vehicular cycling mantra? They've never come across the way you describe above, to me at least.