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@Scoot
I think the best way to get more women cycling is simply peer pressure. If nobody in your group of friends rides a bike then you're unlikely to. But if most of them do then you don't want to be left out.
Although not just riding the bike but being very vocal and encouraging about it is important. Constantly repeating the benefits, like I'm forever bleating about how I've spent less than £10 on public transport in the last 3 months, and that just having a 5 mile commute means that I get 100 miles of exercise every fortnight. And when people pull the 'dangerous' card I simply state that I've been cycling daily in Central London for over two years and haven't had a single crash or incident. And they can't really argue with that.