Here are a few suggestions to encourage more women to cycle:
1) role models/ trailblazers - women (obviously not all) are more likely to do something if accompanied (even going to the loo). I run a sports club, and have found out its far more effective to say "Come running with me, Anne and Lizzie are also coming" than "there is a fitness session at this time this date". So having Victoria Pendleton launching her bike brand is good, Cycletta is good, even better yet, if you're in a circle of friends/colleagues, be the trailblazer yourself and take them out for a ride.
2) Media - inevitably the society's view is heavily dependent on it, good or bad. More coverage of women in cycling is good and I think they're doing a better job these days esp coming up to the Olympics with lots of news on Chrissie Wellington, Helen Jenkins, Pendleton etc... but its also important to feature regular female commuters and explain exactly how (to maintain hair/ makeup/ clean / fresh smelling / safe etc) In the Triathlon / running world, press coverage for women and men are precisely 50/50, if only that can happen in the cycling world.
Here are a few suggestions to encourage more women to cycle:
1) role models/ trailblazers - women (obviously not all) are more likely to do something if accompanied (even going to the loo). I run a sports club, and have found out its far more effective to say "Come running with me, Anne and Lizzie are also coming" than "there is a fitness session at this time this date". So having Victoria Pendleton launching her bike brand is good, Cycletta is good, even better yet, if you're in a circle of friends/colleagues, be the trailblazer yourself and take them out for a ride.
2) Media - inevitably the society's view is heavily dependent on it, good or bad. More coverage of women in cycling is good and I think they're doing a better job these days esp coming up to the Olympics with lots of news on Chrissie Wellington, Helen Jenkins, Pendleton etc... but its also important to feature regular female commuters and explain exactly how (to maintain hair/ makeup/ clean / fresh smelling / safe etc) In the Triathlon / running world, press coverage for women and men are precisely 50/50, if only that can happen in the cycling world.