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@VanUden
Don't forget that if the group offered is too targeted then it offers less value as a resource. I'm sure that you can largely call the shots as you're offering a pool of contacts / peers essentially. However, advertisers will try to cream whatever they can. Don't be shocked or surprised by this it's simple market behaviour for what is a massively capitalist market.
It's a no-brainer that you have a great resource through the forum and marketeers will want to get as much of it as possible as cheaply and quickly as possible. I PMd you ages ago about talking about marketing etc. I'd be happy to offer advice as someone who's been working in the industry for the past 18 years but doesn't particularly like the more cut-throat elements of it. It may be idealistic to a degree but there is a middle ground and when you have the cards it's up to you how you play them. The big boys might not like it but don't let them bully you because trust me they will try.