How to encourage more women to cycle?

Ha ha, I have asked, if I was in London I'd come down to ladies drinks with her and see if you couldnt work some magic.

If any of you are up in Edinburgh for the ECMC 2012 I'll bring her along to all the pub based events.

Was planning on going to the Worlds since it's so close but sadly it clashes with VeloJam - a girl only track meet at Herne Hill which is going to be chockablock with

If more women saw their female friends or women they respect cycling I believe it would continue to grow. For example, I think that if my gf had come to Rollapaluza at LMNH last week, she would have thought the women participants were awesome and would have been more inclined to get on a bike herself. It would have more of an effect than me encouraging her to cycle for sure.