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@deleted
There are a complex set of reasons why anyone chooses to cycle and it is reductive to generalise about the gender statistics.
I do think that one aspect that encourages people to cycle is positive role models. There is no doubt I am inspired to cycle more both by people I know and by famous cyclists past and present (mainly past) that I admire.
If more women saw their female friends or women they respect cycling I believe it would continue to grow. For example, I think that if my gf had come to Rollapaluza at LMNH last week, she would have thought the women participants were awesome and would have been more inclined to get on a bike herself. It would have more of an effect than me encouraging her to cycle for sure.