How to encourage more women to cycle?

Not sure if you're being sarcastic about the pastel pink? For me (and this goes for running gear too), it's the hideous stereotypical girly colours which are so off putting!

That I agree, the general feedback I got from the women who's looking to buy a bicycle tend to be put off by the general colour scheme of the women bicycle;

Luckily when it come to hybrid, a lots of them fit on the men version rather well (if not a change of stem).