• You do not necessarily have to consciously see something in order for it to effect your behaviour.

    Hanging on the driver acting on their sub conscience is not good.

    Wearing a helmet may or may not change the better drivers behaviour but I really don't think this comes into play when the the bad drivers either just don't care or are not actually capable of thinking about what they are doing/driving in auto pilot (not sure which but probably a mixture)

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