Beginners' running plans are a pile of shite meant for middle aged ladies with two Morris Minors down the back of their jogging bottoms. Get out and run until you drop, and do it more regularly than is comfortable.
And that nonsense about 'only increasing by 10% a week' can fuck off too. If it was down to these people trying to over-science everything, no-one would ever run the length of themselves.
What he said ^