Sort-of memes that are cracking you up at the moment

That's so good! but has the original owner been compensate?

They'll be in for a big bill if they haven't

Given that the guy is named on know your meme I would imagine he has. If not PAYDAY!

Apparently Virgin didn't actually ask for permission first. They did pay the mother (who was also the photographer) after she contacted them to enquire as to wtf they were up to, having been alerted to the existence of the billboards by other users on Flickr. Mental stuff. She seems to have taken it quite well.

Here is the Flickr comments thread - the mother is Laney G.

http://www.flickr.com/photos/sammyjammy/1285612321/in/set-72157620597747933/page4/

Mind boggles.