The Times Cycling Campaign

We will have to agree to disagree on this. You could just as easily argue that the typical fixie skidder look is equally off-putting to some. I think there are so many different types of cyclist in London people aren't put off by the day glo Lycra tribe.

How on earth does attire maintain bike thefts?

I don't think anyone is going to see someone on a bike in fixeh skidder mode and think - I won't ride a bike to work. They won't look at the skidder and think, if I start cycling to work, I'm going to end up looking like that. It's too 'sub-cultural' a look for that to happen. But they might look at a melt in fluoro and think, shit, if I start cycling to work, I'm going to end up looking like a right bell-chief. They associate our shit weather and cycling in general, with the need to look like a highlighter pen on wheels.

I agree with you about the variety of people cycling in London though, so I reckon it's more of a consideration outside of London, up in Glasgow for example.