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@rhb
^^ looks like what is being published is the sensationalist, headline grabbing, interpretation of what was discussed with those organisations.
I think the org's "backing it" will be glad of the campaign and exposure, but not of the quality of the messages that have gone to press.
Just read their own +ve messages about cycling on their own sites, they'd never issue press copy full of such doom and gloom themselves.
By allowing The Times to take the lead, messages appear to me to have become twisted & confused.
(My own opinion, not that of my employer etc etc)