Because it might put off more experienced cyclists or bruise egos if it feels like they are starting from scratch. Look at the old forum pisstake "have you considered cycle training?" for example".
I have come across a lot of resistance amongst "experienced" riders to the idea of needing "training" in something they think they do rather well... A typical conceit of the self taught, I believe. This is particularly the case with men. Most are surprised at how much good new stuff they learn during training. I know I was.... ;-)
Perhaps there is space for a bit of rebranding..."Advanced Cycling", "Urban Cycling Skills", "X-Treme Psykillin'!!" anythng other than "training"...
I have come across a lot of resistance amongst "experienced" riders to the idea of needing "training" in something they think they do rather well... A typical conceit of the self taught, I believe. This is particularly the case with men. Most are surprised at how much good new stuff they learn during training. I know I was.... ;-)
Perhaps there is space for a bit of rebranding..."Advanced Cycling", "Urban Cycling Skills", "X-Treme Psykillin'!!" anythng other than "training"...