Football

I think we all know that Adidas would have wanted to continue the deal, but at the right price.

Liverpool will continue to sell shirts for a long time, regardless of our success on pitch, thanks to the generation who watched in the 70s/80s, and their kids.

Obviously that won't last forever, but as long as we have the right marketing in the far east that can still last for a long time.

Clearly this deal is above market value, hence Adidas dropping out. The question of course is why are Warrior paying so much. Is it some backdoor way of getting around the spending rules? Maybe. Is it because they want to break into the European market? Maybe.

Either way, I'm not complaining.

Interestingly Adidas have form on this front. When the German national team contract came up for negotiation, Nike tried their hardest to get the contract, as the German shirt is Adidas's prize contract. Maybe not in terms of money earned, but simply as it's status as a German company, that and Bayern are the ones they would never want to lose. So Adidas refused to meet Nike's offer, and in the end Germany turned down the money, and stuck with Adidas.

Clearly in this case Liverpool have called their bluff.

Adidias have got bigger fish to fry than Liverpool, anyway, your team(Oxford Utd) are made by Nike so why would you give two shites?