Rapha, nice but a bit pricey?

The merino hat for £20 is a great deal - I've barely taken mine off all winter.

I like the wording of this part of this review:

While my other merino wool hats are far less itchy than standard wool hats, or even alpaca wool hats (I’m serious, I own one), this hat rates about a 10 on the itchy-head scale, 10 being “none-itchy”.