Rapha, nice but a bit pricey?

High-street shops should make their sizing consistent then and stop labelling their size 10s as 8s to flatter their punters. I actually had to resort to taking a tape measure to H&M last time I bought jeans since they're labels tell straight up lies and I can't be fcuked with queuing for 20 mins to trying on three pairs of the same thing.

This is the root cause of all evil. there are a hell of a lot of women (and men, believe it or not) who're seriously insecure about their bodies. So much so that there are plenty of people who shop anonymously (using the internet) and place huge huge orders only to return everything other than the pieces that actually fit. They're able to avoid the sales staff asking them if they want the bigger size because it's not what they want to hear. Society (both men and women) need to accept that their bodies can and will change over the course of time.

The other problem in this industry is that all companies have their own definition of what a size 8 or 10 is. This is mostly the case with the higher end designer labels where you can be anything from a size 6 to a size 10.

Flattering the customers by mis-labelling product fills them with a false sense of security and makes them only shop with that particular organisation. When the client has to shop elsewhere for whatever reason it confuses them.

I work for a company whose sizing is vastly different from season to season. If a client is a size 10 for two seasons and then comes to shop for the new season and (invariably) she is suddenly a size 12 then you can in theory lose that client. We are working on this.