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@Bagheera
So I would guess that......BMW may have negotiated (or at least the expectation of) a contra as part of their Olympic sponsorship deals, total cash invested slightly reduced for the vehicle provision expenses, however, the cars themselves can obviously be supplied at cost rather than retail....then resold second hand into the retail market afterwards still at a profit - to avoid hitting second hands cars in the UK I also wouldn't be surprised to see a big lump of left hand drives, which can then be shunted back to mainland Europe.
Just a few thoughts....