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  • they* set themselves out to be:

    http://www.cycling-embassy.org.uk/mission

    what will elevate them to principal in your eyes?

    *I have nowt to do with them, just keep tabs on their progress.

    I don't know, just give them some time. They're very new.

    I think the Cycling Embassy is a bit different from other campaign groups in that their aim is to work towards cycling becoming a normal form of transport for everyday people who don't necessarily consider themselves to be 'cyclists'. That means one of the things they concentrate on is promoting the kind of infrastructure used in the Netherlands, where the good quality infrastructure helps everyday people over there feel cycling is safe and normal - something the average non-cycling person probably wouldn't say in the UK at the moment.

    They are very new and therefore still pretty small, but their different approach might be useful. I quite like their take on things anyway.

    One thing they've got a petition about at the moment is to reject calls for mandatory helmet laws. I don't want to get into a helmet debate, but check out the link if interested.
    www.cycling-embassy.org.uk/news/2011/12/22/reject-calls-mandatory-helmet-laws

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