I must point out that LCC have done a lot of flyering in the past - it is hard to measure the effectiveness of this though.
In our ongoing efforts to reduce lorry deaths we have focussed at various times on the rider training and responsible cycling (we have promoted Exchanging Places events whereby cyclists have the opportunity to sit in the cab of a lorry to see exactly what (little) they can see from behind the wheel), as well as campaigned for lorry side guards, extra mirrors, automatic warning alarms, etc etc - we have never said it is all the driver's responsibility but I suppose there comes a point when these attempts just aren't enough to stop people dying, so much stronger demands need to be made.
I must point out that LCC have done a lot of flyering in the past - it is hard to measure the effectiveness of this though.
In our ongoing efforts to reduce lorry deaths we have focussed at various times on the rider training and responsible cycling (we have promoted Exchanging Places events whereby cyclists have the opportunity to sit in the cab of a lorry to see exactly what (little) they can see from behind the wheel), as well as campaigned for lorry side guards, extra mirrors, automatic warning alarms, etc etc - we have never said it is all the driver's responsibility but I suppose there comes a point when these attempts just aren't enough to stop people dying, so much stronger demands need to be made.