Rapha, nice but a bit pricey?

Ridic

I'm reminded of this delightful piece by Simon Mills:

http://www.thisislondon.co.uk/lifestyle/esmagazine/article-24000564-simon-mills-from-party-boy-to-lycra-lad.do

Men who once thrilled to Kraftwerk and Italian piano house get a thing for cycling gear because it reminds them of their original Balearic jaunts and harks back to Weller during his Cappuccino Kid days. They are delighted to discover that you can easily splurge £700 on an outfit by Rapha, regarded as the Gucci of cycling clobber. The Rapha range is beautifully made and logo-free.
(if only!)